From 141k to 1M+ NOK a month in one quarter for Skrapekartet.

At a glance

The project in brief.

Client

Skrapekartet AS, Norway

Industry

E-commerce — scratch maps and gifts

Channels

Meta — Facebook and Instagram

Markets

Norway, plus Sweden launched in November

Timeline

Mid-October to December 2025 — roughly ten weeks to Christmas

Reported outcome

141,000 NOK → 1,000,000+ NOK monthly revenue (7x)

Starting point

The client

Skrapekartet AS sells scratch maps: you scratch off each place you’ve visited. Its bestseller, Skrapekartet Norge, made up about 90% of sales, alongside a Junior edition, a Swedish map and a world map launched in December. It’s a classic gift product, so Q4 decides the year — and going into it, the numbers weren’t there.

• Meta was barely breaking even: 72,000 NOK spent in September for a 1.72x return.
• One market only: Norway. Sweden was planned but not yet live. ODIA was brought in mid-October with roughly ten weeks until Christmas.

What we did

What ODIA did

We launched within days of kickoff and ran Meta campaigns in two markets through the busiest gifting season of the year.

1. 1

   Tracking and creatives live in the first week

   We set up tracking across the webshop and ad accounts, sourced UGC creators, wrote the scripts and had the first ads running within days.

2. 2

   UGC as the creative engine

   Creator-led videos, unboxings and gift-focused storytelling hit 7.29x ROAS in their first month. Ad #1 Unboxing alone brought in 35,800 NOK at 5.04x in November.

3. 3

   Sweden launched from scratch

   We built the Swedish campaigns and creatives for the November launch. The Swedish prospecting campaign hit 12.41x ROAS at a 71 NOK cost per purchase.

4. 4

   A Christmas plan built backwards from 1M NOK

   The November report set out the budget, ROAS threshold and creative volume needed: 15–20 new Christmas creatives for Meta, with budgets raised 20% every two to three days whenever ROAS held.

5. 5

   Checkout analysis

   When adds to cart jumped 295% in October but purchases lagged, we audited the full cart and checkout flow and handed over concrete fixes before peak season.

Progress

From 141k to 1M+ in one quarter

Revenue nearly tripled in the first full month and more than doubled again in December. November’s 464,000 NOK came at a 3.50x blended ROAS, so the growth was profitable, not bought.

1. 1

   Sep 2025 — 141k NOK

   Before ODIA.

2. 2

   Oct 2025 — 161k NOK

   Ads live mid-month.

3. 3

   Nov 2025 — 464k NOK

   At a 3.50x blended ROAS.

4. 4

   Dec 2025 — 1M+ NOK

   Reached before Christmas Eve, exactly the target set out in the November plan.

Progress

What made it work

Four principles carried the quarter.

1. 1

   Speed

   Ads were live within days of kickoff. With ten weeks to Christmas, every week of setup would have been lost revenue.

2. 2

   A clear number to aim at

   The plan was built backwards from 1,000,000 NOK, so budget, ROAS thresholds and creative volume all had a target.

3. 3

   Scale with rules, not gut feeling

   Budgets rose 20% every two to three days only while ROAS stayed above the agreed threshold.

4. 4

   Creative that sells a gift

   UGC, unboxings and Christmas storytelling positioned Skrapekartet as the obvious present.

Results

7x monthly webshop revenue, September vs. December

Reported results from the supplied case study:

Figures from the WordPress webshop and the Meta ad account, as reported to the client in ODIA’s October and November 2025 growth reports. The 1M NOK milestone was confirmed by the client in the shared Slack channel (October–December 2025).

Client confirmation

Confirmed by the client, in the shared Slack channel.