Meta advertising · Client case study
10,000+ new paying members for LOOP Fitness.
A nationwide member-acquisition strategy across 135+ gyms, combining local campaigns, continuous offers and hyper-local creative.
ODIA helped LOOP Fitness rebuild momentum after the pandemic and scale member acquisition across 135+ locations. The work combined 183+ lead-generation campaigns and a continuous offer cycle — generating more than 10,000 new paying members, as reported in the supplied case study.
At a glance
The project in brief.
- Client
- LOOP Fitness, Denmark
- Industry
- Health & fitness
- Scale
- 135+ gym locations and 183+ lead-generation campaigns
- Audience
- Adults aged 30–80
- Our role
- Member acquisition, local creative production, recruitment and open-house campaigns
- Reported outcome
- 10,000+ new paying members
Starting point
The challenge
LOOP’s 24-minute circuit-training concept needed consistent member acquisition at a national scale, without losing the local trust that makes each gym part of its community.
- Post-pandemic recovery: After prolonged COVID-19 closures, many locations were unprofitable and needed to regain momentum.
- A broad audience: Reaching adults aged 30–80 required value, trust and simplicity rather than generic fitness messaging.
- Consistent growth: Across 135+ locations, the business needed a system that could bring in new members month after month.
What we did
The growth strategy
Rather than treating each campaign as an isolated activity, ODIA built a connected growth engine around offers, local relevance and ongoing visibility.
- 1
A continuous offer cycle
As one offer ended, another began. Each campaign gave hesitant prospects a timely reason to join, keeping member acquisition moving.
- 2
Support beyond membership
Recruitment ads helped find gym leaders, and open-house traffic campaigns supported quarterly trial events and visits to local gyms.
Progress
Execution across 135+ locations
The strategy was brought to life through 183+ individual campaigns, with ongoing creative testing and optimisation.
- 1
Hyper-local creative production
Gym leaders were guided to record local content. ODIA combined these recordings with broader educational assets to balance local familiarity with consistent brand quality.
- 2
Data-backed scaling
Millions of DKK in advertising spend were managed, with creatives and offers adjusted according to real-time performance data.
Results
10,000+ new paying members
Reported member-acquisition examples from the case study:
| Ad spend | New paying members | Cost per new member |
|---|---|---|
| 171,000 DKK | 750 | 229 DKK |
| 200,000 DKK | 740 | 272 DKK |
| 123,000 DKK | 606 | 204 DKK |
These examples reproduce the summary table in the supplied case study. Its accompanying ad-platform screenshot shows slightly different exact figures and campaign-result labels. The case study reports 10,000+ tracked paying members overall; additional walk-ins and referrals are not quantified, and no reporting period is specified.
Ad platform results
The campaigns behind the table, straight from the ad account.
